Back Side
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The artwork is a direct homage to Dr. Seuss’s beloved children’s book “Oh, the Places You’ll Go!” (1990).
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The license plate reads “GDVBS” (a shorthand for “Good Vibes”), the peace-sign hand gesture, the dust clouds, and rocky terrain all reinforce themes of freedom, fun, and good energy.
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Life is Good has a long-running series featuring their stick-figure character “Jake” in a Jeep Wrangler.
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The overall art echoes the theme of adventure, possibility, and embracing life’s journey with excitement (even when it gets bumpy).
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In short, it’s a perfect blend of literary nostalgia, outdoor adventure, canine companionship, and unapologetic optimism — all wrapped in Life is Good’s signature whimsical style.
Front Side
- The bold lettering of “ZERO PLANS. MAXIMUM ADVENTURE. GPS: Recalculating…” humorously reflects the thrill of getting lost on purpose and embracing the unexpected.
- A car, compass, map, suitcase and scattered stars—add a lively, cartoonish vibe that celebrates wandering without a schedule.
- The design balances fun and freedom, reminding us that the best journeys often begin with no plan at all.












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